In downtime I practiced by creating a homepage and new brand approach for asset manager, Gotham. Looking through their website it I concluded that the three most important factors to consider whilst designing this page were the following:
- Create a clean and striking brand with visuals and assets that can be utilised across collateral helping to create cohesivity and brand recognition.
- Designed a simplified homepage that not only showcased the new brand but also help the user navigate to the most important information quickly.
- Creating modules that could be used across the site and become the building blocks for Gotham's online presence.
Scroll down to get a look at the page.
