In downtime I practiced by creating a homepage, redesign project for Paloma, an asset manager. I created a new approach that could breathe life into their digital presence. With a keen focus on brand enhancement, I created an updated colour palette as well as brand assets that could be utilised across various marketing collateral. Through a harmonious blend of colour palettes, typography, and visual elements, I successfully captured the essence of the brand and conveyed it in a visually compelling manner.
I also designed a range of modular elements that were purposefully designed to be adaptable. These modules serve as versatile building blocks, ensuring a cohesive and consistent look and feel throughout the website. With this project, I not only delivered an aesthetically pleasing homepage but also provided Paloma with the tools to maintain a cohesive online presence, further solidifying their brand's impact.
To see the full design with rationale click here.